7 Touches
The 7 Touch Theory also applies to 'Filling the Seats' in your Programs.
You need a plan and it needs to be organized well in advance to your program or camp.
Here is a plan for a Summer Camp that Opens on Feb 1st:
January 10th: Email to Past Participants
January 15th: Email to Total Database (For areas that make sense)
January 15th – 30th: Yard Signs at 7 of the closest elementary schools
January 15th: Yard Signs @ Facility
January 15th: Flyers dropped off at Facility
January 15th-30th: Flyers/Postcards to ASP Programs at surrounding schools
January 20th: Social media campaign and gave out $50 off to the first 10 families that ‘liked’ the post
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Personally called these families to let them know they won – also asking for them to spread the word about our camps