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7 Touches

The 7 Touch Theory also applies to 'Filling the Seats' in your Programs.


You need a plan and it needs to be organized well in advance to your program or camp.  


Here is a plan for a Summer Camp that Opens on Feb 1st: 


January 10th:  Email to Past Participants

January 15th:  Email to Total Database (For areas that make sense)

January 15th – 30th: Yard Signs at 7 of the closest elementary schools

January 15th:  Yard Signs @ Facility

January 15th:  Flyers dropped off at Facility

January 15th-30th: Flyers/Postcards to ASP Programs at surrounding schools

January 20th:  Social media campaign and gave out $50 off to the first 10 families that ‘liked’ the post

  • Personally called these families to let them know they won – also asking for them to spread the word about our camps