Selling OTA

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First sales task is to identify all Parks and Recreation Departments and set up meetings.  Parks and Recreation offer Enrichment Programs, PreSchool Programs, Camps, ETC.  

Marketing Landing Page

Enrichment Programs:  www.otathletics.com/marketingasp

7 Touches

SALES: 

 

You should still be spending 1-2+ hours PER DAY on Sales.  Maintaining/Updating your Territory Sales within the HUB will help you stay organized.  Adding NEW schools, facilities, preschools, churches, etc is YOUR JOB!

Be relentless on New Business 

  • 20 Phone Calls a day

  • 20 New School/Facility Emails a day (Review how to use sequencing)

You want to build your Book of Opportunities:

  • Shown interest in OTA (Responded to an email or phone call)

  • Have an existing After School Program/Found on Competitor Site

  • Summer Camp location I’m going after

You should spend just as much time on your opportunities as you do trying to drum up new business. 

Make phone calls with an actions behind it

Selling OTA After School Programs to Parent Organizations

Selling OTA After School Programs to Administrations

Example of an 8 Day Sequence Emailing Plan (Parent Organization)

Hi Sarah, 

 

I hope you are enjoying your summer - I was hoping to send you some information on Overtime Athletics Before & After Enrichment Programs.   For 19 years we have built our programs around: PUNCTUALITY, POLITENESS, and PREPARATION.   

Here is a list of programs that we offer: OTA Catalog

Let me know if I can send you more information - Thanks so much, 


Chris Whelan 
Overtime Athletics | Northern VA Owner
www.otathletics.com/nova 

_____________________________________________________________

***2 Days Later (Find the original send email and reply all)***

Hi Sarah, 

 

I just wanted to circle around on my previous email. I know you are super busy with school just around the corner; I actually have two kids preparing for school and I'm on the PTA at my daughter's elementary school (So I totally get it). . Here is a quick snap shot and video that describes our enrichment programs: OTA Enrichment Programs

 

Let me know if you have any questions, 

 

Chris Whelan 

Overtime Athletics | Northern VA Owner

www.otathletics.com/nova 

_____________________________________________________________

***2 Days Later (Find the previous email and reply all) ***

Hi Sarah, 

 

You won't find a more professional company than OTA.  All OTA instructors are background checked, equipped, and OTA certified (trained) to run our programs.  

 

Let me know if we can have a quick phone call. Thanks, 

 

Chris Whelan 

Overtime Athletics | Northern VA Owner

www.otathletics.com/nova 

_____________________________________________________________

***3 Days Later (Find the previous email and reply all) ***

 

Hi Sarah - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. I hope you give us a chance at your school.

 

Chris Whelan 

Overtime Athletics | Northern VA Owner

www.otathletics.com/nova 

 

_____________________________________________________________

More Sample Emails

Hi Dalia – I hope your summer is going well.  Can I send you some information on Overtime Athletics Enrichment After School Programs?  We work with over 500 elementary schools nationwide and would love to partner with you guys.  

 

We work alongside of current extended day programs (very similar to mad science, girls on the run etc). 

 

We offer programs like:  Cheerleading, Basketball, Soccer, Flag Football, ETC.. 

 

Please let me know if I can send you something,

Hi Principal Brandler – I hope your summer is going well.   I would love to send you some information on Overtime Athletics Enrichment Programs as we will be working with a couple schools right in your area.

 

Overtime Athletics works with over 500+ elementary schools nationwide and have been doing so for over 19 years. 

 

Our programs are fun, safe, and completely managed by our staff (very similar to Mad Science or Girls on the Run; except we do sports: Basketball, Soccer, Cheerleading, Lacrosse, Flag Football, etc).  We work alongside other extended day programs that you may already have in place.  

Check out our website at:

www.otathletics.com  

Let me know if I can send you more information.  Thanks,

Hi Jennifer – I hope your summer is going well.  Overtime Athletics Enrichment Program works with over 25 elementary schools in Loudoun County running after school programs.  We would love to get involved with Lucketts ES.  Do you guys currently run after school programs?  

The programs we are recommending for the fall are:  

Sports Spectacular Grades K-5

All Star Scrimmaging  Grades 3-5

Soccer Grades K-5

Flag Football Grades K-5

Cheerleading K-5

Of course we have many more – but these seem to always be the most popular.   We handle all flyers and registration. 

If you have time to speak on the phone, I am around all week.   Please visit our website to learn more: www.otathletics.com

 

Let me know when you can,

Once you get a response asking for information

  • As quickly as possible send the below email (Ideally within minutes because you know they are in front of their computer)

  • Remember to make an opportunity in the HUB

Thanks Erin, So we try to make our programs as mindless as possible for you all.  WE HANDLE EVERYTHING!  Flyers for the kids, communication to families, trained/equipped staff, and great programs.

 

Of course if you have already have after school programs in place, we can do as much or little as you need.  This page outlines our program with a quick video:

OTA Enrichment Program

After you review, let me know if you have time for a quick phone call.   

 

Our website also has loads of information: www.otathletics.com

 

***2 Days Later without a Response***

Hi Erin - Just circling around to see if you had any questions on our programs.  I'm free to hop on the phone to discuss anytime you are free.  

Thanks, 

 

***2 Days Later without a Response***

 

Hi Erin - We are locking in our programs for this upcoming session and would love to work @ __________ Elementary School.  Let me know if you have 5 minutes to discuss how we can help. 

Thanks,