Selling OTA

Marketing Platforms:

Summer Camps:  www.otathletics.com/summercamps

School Year Camps:  www.otathletics.com/breakcamps

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7 Touches

SALES: 

 

You should still be spending 1-2+ hours PER DAY on Sales.  Knowing your competition is critical.  You should be managing your Replyify Account, updating lists (adding and removing when necessary, monitoring competitor websites to cherrypicking schools, facilities, etc.  Maintaining/Updating your Territory Sales within the HUB will help you stay organized.  Adding NEW schools, facilities, preschools, churches, etc is YOUR JOB!

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Be relentless on New Business 

  • 20 Phone Calls a day

  • 20 New School/Facility Emails a day (Review how to use sequencing)

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You want to build your Book of Opportunities:

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  • Shown interest in OTA (Responded to an email or phone call)

  • Have an existing After School Program/Found on Competitor Site

  • Summer Camp location I’m going after

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You should spend just as much time on your opportunities as you do trying to drum up new business. 

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OTA Offers two types of Camps:

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Activity Camps (Options)

  • Full Day or Half Day

  • Multiple Weeks 

  • Before and After Care

  • Food

  • Grades K-6

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Sport Specific Camps

  • Normally half day

  • Can be multiple weeks

  • Age Specific

    • K-2​

    • 3-5

    • 6-9

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Overtime Athletics Summer Camps are a little bit of this… and a little bit of that! Our model, honed over 20 years of providing fun and affordable summer camps, zeroes in on the best parts of traditional day camp like Sports, Games, Contests, Mobile Video Game, Arts and Crafts, Team Building Challenges, and Special Activities, AND also incorporates the latest trends in youth programming to include, Scavenger Hunts, Water Games, Goofy Golf, Brain Buster Projects, and much, much more! Whether you come for a week or the whole summer, our expert team understands how to keep camp fresh and fun. Our proven curriculum and programming formula allows us to roll through the day weaving high intensity and low impact activities together so that every type of kid has their moment to shine. Come get a slice of summer fun!

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Hi Jenny – I hope you are well.  My company Overtime Athletics (OTA) has been around for 19 years and we just opened a franchise in St Louis (OTA runs youth programs). Some of our best partnerships across the country come from Community Associations where we partner and offer programs/camps to your residents.  Typically we have a fee split arrangement with the Community Association that I can explain later.   Could I send you some information and/or would you have time for a quick phone call? 

 

Let me know and thanks so much, 

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**If no response: 2 Days Later (Find the original send email and reply all)***

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Hi Jenny - Just circling around on my email below to make sure it didn’t get pushed to spam.  I would love to talk to you about a partnership.

 

Thanks,

 


Chris Whelan 
Overtime Athletics | Owner 
www.otathletics.com 

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**If no response: 3 Days Later (Find the previous email and reply all) ***

 

Hi Jenny - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. Here is a quick video on our programs.   https://www.otathletics.com/summercamps  

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Let me know if you have questions, 

 

Chris Whelan 

Overtime Athletics | Owner 

www.otathletics.com 

 

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Elementary School PTA Summer Camp - Summer Camp

Hi Laura – I hope you are well.  I was hoping you can help me; I’m looking for a school in Leesburg to partner with for a summer camp.  We do this for many schools in Loudoun County where we partner with their PTA and run a Summer Camp (2-6 weeks long) and the camp acts as a fundraiser.  We give a percentage of the revenue back to the PTA after the summer.  We only use the gym, cafeteria, and fields; and of course if there is another organization in the building, we would be flexible. 

 

Let me know if this sounds like something you want to talk about further – I’m happy to hop on a call to discuss.


Thanks so much Laura,

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**If no response: 2 Days Later (Find the original send email and reply all)***

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Hi Laura - Just circling around on my email below to make sure it didn’t get pushed to spam.  I would love to talk to you about a partnership.  Here is a quick video on our programs.   https://www.otathletics.com/summercamps  

 

Thanks,

 


Chris Whelan 
Overtime Athletics | Owner 
www.otathletics.com 

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**If no response: 3 Days Later (Find the previous email and reply all) ***

 

Hi Laura - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. I hope you give us a chance at your school.

 

Chris Whelan 

Overtime Athletics | Owner 

www.otathletics.com 

 

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Private Facility Summer Camp

Hi Brian - I hope you are well.  I would love to talk to you about partnering for a couple summer camps this summer.  We would love to help grow the awareness of your facility by jamming in hundreds of kids into your facility this summer.  Overtime Athletics core business is running after school programs and currently we work with many schools right near your facility (all of which we can advertise our camps). 

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Can I send you some information? 

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Talk to you soon, 

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_____________________________________________________________

 

**If no response: 2 Days Later (Find the original send email and reply all)***

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Hi Brian - Just circling around on my email below to make sure it didn’t get pushed to spam.  I would love to talk to you about a partnership.  Here is a quick video on our programs.   https://www.otathletics.com/summercamps  

 

Thanks,

 


Chris Whelan 
Overtime Athletics | Owner 
www.otathletics.com 

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_____________________________________________________________

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**If no response: 3 Days Later (Find the previous email and reply all) ***

 

Hi Brian - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. I hope you give us a chance at your facility.  

 

Chris Whelan 

Overtime Athletics | Owner 

www.otathletics.com 

 

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Once you get a response asking for information​

  • As quickly as possible send the below email (Ideally within minutes because you know they are in front of their computer)

  • Remember to make an opportunity in the HUB

***2 Days Later***

Thanks so much!  So we try to make our camps as mindless as possible for you all.  WE HANDLE EVERYTHING! 

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OTA Summer Camps

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Are you available tomorrow?  I would love to swing by and meet you for 15 minutes.  

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Thanks, 

Hi Erin - Just circling around to see if you had any questions on our camps.  I'm free to hop on the phone to discuss anytime you are free.  

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Thanks, 

***2 Days Later***

Hi Erin - We are hoping to secure our summer plans by the end of the month.  Were you able to review the information?  I'm going to be at ____________ elementary school right down the road on __________ and would love to stop by.

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Thanks, 

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