Selling OTA
Marketing Platforms:
Summer Camps: www.otathletics.com/summercamps
School Year Camps: www.otathletics.com/breakcamps
7 Touches
SALES:
You should still be spending 1-2+ hours PER DAY on Sales. Knowing your competition is critical. You should be monitoring competitor websites to cherrypicking schools, facilities, etc. Maintaining/Updating your Territory Sales within the HUB will help you stay organized. Adding NEW schools, facilities, preschools, churches, etc is YOUR JOB!
Be relentless on New Business
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20 Phone Calls a day
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20 New School/Facility Emails a day (Review how to use sequencing)
You want to build your Book of Opportunities:
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Shown interest in OTA (Responded to an email or phone call)
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Have an existing After School Program/Found on Competitor Site
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Summer Camp location I’m going after
You should spend just as much time on your opportunities as you do trying to drum up new business.
Sample Sequence Emailing:
Community Association - Summer Camp
Hi Jenny – I hope you are well. My company Overtime Athletics (OTA) has been around for 19 years and we just opened a franchise in St Louis (OTA runs youth programs). Some of our best partnerships across the country come from Community Associations where we partner and offer programs/camps to your residents. Typically we have a fee split arrangement with the Community Association that I can explain later. Could I send you some information and/or would you have time for a quick phone call?
Let me know and thanks so much,
_____________________________________________________________
**If no response: 2 Days Later (Find the original send email and reply all)***
Hi Jenny - Just circling around on my email below to make sure it didn’t get pushed to spam. I would love to talk to you about a partnership.
Thanks,
Chris Whelan
Overtime Athletics | Owner
www.otathletics.com
_____________________________________________________________
**If no response: 3 Days Later (Find the previous email and reply all) ***
Hi Jenny - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. Here is a quick video on our programs. https://www.otathletics.com/summercamps
Let me know if you have questions,
Chris Whelan
Overtime Athletics | Owner
_____________________________________________________________
Elementary School PTA Summer Camp - Summer Camp
Hi Laura – I hope you are well. I was hoping you can help me; I’m looking for a school in Leesburg to partner with for a summer camp. We do this for many schools in Loudoun County where we partner with their PTA and run a Summer Camp (2-6 weeks long) and the camp acts as a fundraiser. We give a percentage of the revenue back to the PTA after the summer. We only use the gym, cafeteria, and fields; and of course if there is another organization in the building, we would be flexible.
Let me know if this sounds like something you want to talk about further – I’m happy to hop on a call to discuss.
Thanks so much Laura,
_____________________________________________________________
**If no response: 2 Days Later (Find the original send email and reply all)***
Hi Laura - Just circling around on my email below to make sure it didn’t get pushed to spam. I would love to talk to you about a partnership. Here is a quick video on our programs. https://www.otathletics.com/summercamps
Thanks,
Chris Whelan
Overtime Athletics | Owner
www.otathletics.com
_____________________________________________________________
**If no response: 3 Days Later (Find the previous email and reply all) ***
Hi Laura - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. I hope you give us a chance at your school.
Chris Whelan
Overtime Athletics | Owner
_____________________________________________________________
Private Facility Summer Camp
Hi Brian - I hope you are well. I would love to talk to you about partnering for a couple summer camps this summer. We would love to help grow the awareness of your facility by jamming in hundreds of kids into your facility this summer. Overtime Athletics core business is running after school programs and currently we work with many schools right near your facility (all of which we can advertise our camps).
Can I send you some information?
Talk to you soon,
_____________________________________________________________
**If no response: 2 Days Later (Find the original send email and reply all)***
Hi Brian - Just circling around on my email below to make sure it didn’t get pushed to spam. I would love to talk to you about a partnership. Here is a quick video on our programs. https://www.otathletics.com/summercamps
Thanks,
Chris Whelan
Overtime Athletics | Owner
www.otathletics.com
_____________________________________________________________
**If no response: 3 Days Later (Find the previous email and reply all) ***
Hi Brian - I hope I haven't flooded your inbox too much :) . Overtime Athletics really cares about kids and running excellent programs. I hope you give us a chance at your facility.
Chris Whelan
Overtime Athletics | Owner
_____________________________________________________________
Once you get a response asking for information
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As quickly as possible send the below email (Ideally within minutes because you know they are in front of their computer)
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Remember to make an opportunity in the HUB
***2 Days Later***
Thanks so much! So we try to make our camps as mindless as possible for you all. WE HANDLE EVERYTHING!
Are you available tomorrow? I would love to swing by and meet you for 15 minutes.
Thanks,
Hi Erin - Just circling around to see if you had any questions on our camps. I'm free to hop on the phone to discuss anytime you are free.
Thanks,
***2 Days Later***
Hi Erin - We are hoping to secure our summer plans by the end of the month. Were you able to review the information? I'm going to be at ____________ elementary school right down the road on __________ and would love to stop by.
Thanks,