Selling OTA

Marketing Landing Page:



7 Touches

Who to sell to:


Montessori Schools

Churches with schools

Hi Sarah, 


I hope you are enjoying your summer - It's hard to believe how fast they tend to fly by :) I would love to share with you a program we have designed for children ages 3-5 called SPARK!  Can I send you some information? 

Enjoy the rest of your summer.



Chris Whelan 
Overtime Athletics | Owner 


***2 Days Later (Find the original send email and reply all)***

Hi Sarah, 


I just wanted to circle around on my previous email. I know you are super busy with school just around the corner; here is a quick video of our SPARK program: 

I'm meeting with another school right down the road from yours tomorrow and I would love to stop by.  

Let me know, 


Chris Whelan 
Overtime Athletics | Owner 


***2 Days Later (Find the previous email and reply all) ***

Hi Sarah, 


You won't find a more professional company than OTA.  All OTA instructors are background checked, equipped, and OTA certified (trained) to run our programs.  


Let me know if we can have a quick phone call. Thanks, 

Chris Whelan 
Overtime Athletics | Owner 



Once you get a response asking for information

  • As quickly as possible send the below email (Ideally within minutes because you know they are in front of their computer)

  • Remember to make an opportunity in the HUB

Thanks Sarah, So we try to make our programs as mindless as possible for you all.  WE HANDLE EVERYTHING!  Flyers for the kids, communication to families, trained/equipped staff, and great programs.


Of course if you have already have after school programs in place, we can do as much or little as you need.  This page outlines our program with a quick video:

After you review, let me know if you have time for a quick phone call or I would love to stop by. 


***2 Days Later without a Response***

Hi Erin - Just circling around to see if you had any questions on our programs.  I'm free to hop on the phone to discuss anytime you are free.  



***2 Days Later without a Response***


Hi Erin - We are locking in our programs for this upcoming session and would love to work @ __________ School.  Let me know if you have 5 minutes to discuss how we can help. 


Spark Program - Maintaining the Partnership

GOAL EACH SESSION:  1-2 Programs per session (per school)

When setting up Programs: 

If you are running the online registration, remember to:

  • Offer flyers

  • Create a coupon for your coordinator so his/her family can come free

  • Social Media Blasts mentioning the School/Partner

  • Email blast families that have registered to help 'Spread the word' (2-4 times before the programs start)

  • Update coordinators with enrollment numbers

  • Send rosters to:  Your Coordinator, Your Staff, Front Office Staff

  • Send Welcome Email to Families

  • If you MUST cancel a program, you do it immediately and make sure you CALL and EMAIL each family.  Make sure you confirm with your POC before doing so.


Building Enrollment

  • Sending flyers to all Partner Schools (If they allow)

  • Sending Marketing Emails to existing database about programs

  • Asking the PTA/School is they are sending emails out on your behalf

  • Yard Signs at the School

  • Postcards/Flyers on the Community Table at the school

  • Attending Back to School Nights

  • Social Media Advertising

  • Tap a Friend Campaigns

In-Session Marketing

  • Birthday Party Handouts/Announcements

  • Summer Camp Handouts

  • Winter/Spring Break Camp Handouts

  • Leagues/Clinics Handouts

Update the HUB

  • Updating Enrollment Numbers and Total Revenue


Constantly checking in with PTA Reps, Principals, Secretaries, ETC to see how programs are going and if they need anything.  We are also emailing participating families about what has been going on in our programs (Parents LOVE this information because it's hard to get info from the kids).  And we are communicating with our staff to see how they can be supported to running the best programs possible.  

Get into programs to evaluate your staff and programs.  Every-time you set foot into a school, you should let your POC know. 

Once all the programs have started, enrollment numbers should be inserted into the HUB.  On the Payment Page within the HUB, you can export your receivables and start invoicing schools/partners from Quickbooks.  The sooner you invoice, the sooner you get paid.  



Within the HUB each program has a link for a survey.  This link should be sent to all participants.  You want to know that good, bad, & ugly.  

Closing the Books

At the end of each session, review your accounts receivables on the HUB and Quickbooks; re-invoice anyone that hasn't paid from previous sessions.  If a school hasn't paid, we always send a reminder email to our coordinator letting them know we are trying to close the books on the previous session.  It's also a good time to make sure all received $$ on Jumbula is noted accurately on the HUB

Hand-Written Notes

It's a great habit to send a hand written note to all partners at the end of the year thanking them for their support and organization.