Overtime Athletics Sales Outreach Plan
How to Grow Your Business and Build Local Partnerships
2 Hours PER DAY ON NEW BUSINESS
STEP 1: IDENTIFY YOUR PROSPECTS
Build a list of local contacts:
- Preschools & Childcare Centers
- Elementary Schools & Aftercare Programs
- Parks & Recreation Departments
- Youth Leagues & Community Associations
- HOAs & Community Centers
STEP 2: CHOOSE YOUR APPROACH
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Scenario A: You don’t know if they offer enrichment programs
- Introduce Overtime Athletics as a local partner with 20+ sports programs
- Highlight that you offer flexible, fully-managed programming
- Ask if you can send more info or stop by with a brochure
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Scenario B: You know they offer a competitor (e.g., Girls on the Run, Soccer Shots)
- Acknowledge and compliment the program they offer
- Emphasize OTA’s variety (20+ sports vs. 1)
- Offer to send a comparison sheet or explore how OTA can complement or expand what they already offer
STEP 3: EMAIL + PHONE + FOLLOW-UP
Intro Email (Sample):
Hi [Name], I’m [Your Name] with Overtime Athletics here in [City]. We partner with schools to offer fun and flexible sports enrichment for kids ages 3–12. We bring everything—coaches, curriculum, equipment—and offer over 20 different programs. Would it be okay if I sent over a quick brochure or video?
Follow-Up Call:
Hi [Name], I sent over an email recently—just wanted to follow up and see if I could drop off a brochure or send you a quick overview of our programs.
Follow-Up Email:
Hi [Name], just checking in on my previous email—I’d love to stop by and introduce myself or send a video showing how our enrichment programs work. We make it turnkey, fun, and flexible!
STEP 4: REPEAT THE PROCESS
If no response, move to the next contact at that school or organization. Keep it polite, persistent, and professional.
- Follow up every 3–5 business days
- Track your outreach and responses
- Repeat until you get a Yes, No, or Not Right Now
WEEKLY SALES TARGETS FOR FRANCHISEES
REMEMBER:
- You offer variety, professionalism, and simplicity
- Your programs are turnkey and customizable
- Overtime Athletics is about fun, energy, and value
WEEKLY SALES ACTION PLAN
📌 Add 5–10 new local prospects to your outreach list each week.
✉️ Send 25–100 intro emails per week to new and warm contacts.
📞 Make 25–50 follow-up calls to reinforce your emails and schedule meetings.
📅 Aim to schedule 1–2 meetings per week with school directors, principals, or community leaders.
🤝 Target 1–2 new partnership agreements per month.