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Let's get right to the point. You go into business to make money. Sure, you are motivated by other things that draw you towards specific types of businesses, but at the end of the day, the business has to make money. If it doesn't, it's a hobby.

It's a valid question to ask "How can I make money with a youth fitness business?" If you are considering making a change or starting something new, knowing there is a legitimate path to generate revenue is the first question that should be answered. Good news - you can make money with a kids fitness business. In fact, youth programming is a BILLION DOLLAR INDUSTRY! :) .

Ways To Make Money With A Kids Fitness Business

Our business model doesn’t just create occasional repeat revenue; it’s built on predictable recurring revenue that can stretch for years. We refer to a potential “14-Year Lifetime Value” for our customers, since we offer programs from ages 3-13. This means potentially up to 14 years of recurring revenue for each kid our franchisees service, and the average American family has two children or more. Recurring revenue, repeat business and strong word-of-mouth referrals make Overtime Athletics sustainable and scalable. Customer satisfaction is a key indicator of customer retention, and our superior customer experience creates strong brand loyalty and passionate fans among our customers.

Overtime Athletics has created a low-cost, home-based business model that can generate substantial revenue for franchise owners while keeping overhead expenses down. Owners access multiple revenue streams, including After School Programs, Summer Camps, Birthday Parties, Clinics, Leagues, Sponsorships, Registration Fees, etc.

For over 17 years, franchisees have used our training, technology, business systems and expertise to build profitable, sustainable businesses of which they can be proud.

OTA's core business...

Overtime Athletics is the nations largest youth provider, so clearly we're doing something right. You can't have a thriving youth sports business opportunity without knowing how to attract and retain customers, and at OTA, it starts at the elementary schools (We work with over 500+ Elementary Schools Nationwide). We partner with elementary schools throughout

the school year to run before/after school enrichment programs and that is the core of our business. We will build a network and trust through the elementary schools to create camps, leagues/clinics, & birthday parties.

We have put together a thorough Marketing Plan for our franchises which works whether you're a seasoned sales professional or just someone who is outgoing and willing to put in the work.

Why customers love Overtime Athletics

We are affordable. We are family-friendly. And we focus on fun. Our game-plan is designed to motivate young people to embrace a healthy lifestyle at an early age while learning the rewards of teamwork and the fundamentals of the game. Overtime Athletics attention to details and enthusiasm for combining athletic games, contests, and instruction creates a positive environment for young participants to succeed.

Our philosophy of PARTICIPATION and FUN guide us in our quest to show kids the excitement and value of playing sports. Preparation, organization, discipline, and teamwork guarantees participants enjoyment and improvement in all aspects of the games.


1. Higher chance to succeed

A franchise is an already established business model. Results have shown that franchises enjoy a higher rate of success when compared to standalone businesses.

2. Parent Company Support

Overtime Athletics (Franchisor) provides extensive support for franchisees. Overtime Athletics has turnkey operations and also has a proprietary software that helps run your business.

3. There’s No Trial and Error

When starting a business from the ground up, there’s a good chance that you’ll go through a lot of trial and error, whether it’s figuring out the best way to set up your store or how to most effectively market your products. Unfortunately, some of the errors during the course of this process could sink a small business. With a franchise, all of this has been figured out. You can just follow guidelines and avoid unnecessary trial and error.

4. Equipment and supplies

Outfitting your new business with everything you need to succeed means researching what equipment to buy, finding suppliers, and negotiating deals. Franchisors can provide invaluable help in knowing both what and how much to buy — often at reduced prices.

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